How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
What 3,900 SEO Job Listings Reveal for 2026: Experiments, AI, and Six-Figure Salaries
What does it take to build a career in SEO in 2026? We analyzed 3,900 job listings to uncover how the role is evolving—from experimentation and AI to shifts in salaries, responsibilities, and the growing demand for strategic thinking.
How to Find Content Ideas with Semrush
Use Semrush to turn one topic into a data-backed content pipeline for blog, social, email, and more.
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
AI visibility: What it is and how to grow yours in 2026
AI visibility is how often your brand appears in AI-generated answers. Learn to measure and improve it.
Will Google replace your landing pages with AI versions?
A recent Google patent describes a system for replacing brand landing pages with AI-generated pages.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.