To AMP or Not to AMP: What Is Best for Your Website?
The pros and cons of Google‘s accelerated mobile pages, and why some SEO specialists are hesitating.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
36+ Experts Share Insights About SEO Around Europe
Georgi Todorov asked 36 experts from 21 European states to tell more about SEO market in their country.
How To Make Your Content More Visible in Google with “Articles” Snippet
Featuring the content that ranks high is crucial for each and every website. Microformatting with structured data is a simple and reliable way to help your content get SERPs it deserves and be delivered as rich search results. Here‘s how to use “Articles snippet.”
Black Friday vs. Cyber Monday: The Search Targeting Battle of Retail and Ecommerce
Which day gets more attention from search? Cyber Monday or Black Friday? Using Semrush data, we compared three major retailers and three major ecommerce sites to see how Black Friday and Cyber Monday are targeted with SEO, PPC and PLAs.
10 Ways To Reduce Cart Abandonment and Recapture Customers for Ecommerce Websites
Here are 10 tried-and-true ways to reduce cart abandonment and recapture those customers before they’re long gone from your ecommerce store.
Cross-Posting on Social Media: Should You Do It?
This article takes a closer look at the benefits and drawbacks of “cross-posting” the same content across different social media channels.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.