What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
Link Building
Link building is one of the most effective SEO strategies to boost your website’s performance. Check out these resources and learn how to build high-quality links from the best link-building experts.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
10 link building strategies that still work in 2026
Learn 10 link building strategies that can help you grow your brand’s authority and search visibility.
How to Get Backlinks in 2026: 10 Tactics That Actually Work
Backlink strategies include finding unlinked brand mentions and fixing broken backlinks. Learn all 10 tactics.
Link Building: What Are Co-citation and Co-occurrence?
When Google was launched back in 1998, “link popularity“ was the core factor used in evaluating a website‘s authority to give users better search results. However, when users started manipulating the system and using bad link building practices, Google was challenged to remove these websites as spam. Since then, Google has experimented and launched several updates like EMD, PMD, LSI, Penguin, and Panda with anti-spam algorithms. They even began ranking sites without backlink relevance, which Matt Cutts said caused much worse results.