Top Travel & Tourism Websites in South Korea

Name: Top websites in South Korea (Travel & Tourism)
Creator: Semrush
License: https://sr02.myamztools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in South Korea, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

8.7M

43.65%3.8M

56.35%4.9M

↓37.68%

↑159.14%

Direct

agoda.com

6.34M

29.38%1.86M

70.62%4.48M

↓42.01%

↑127.44%

Direct

klook.com

2.39M

22.75%544.83K

77.25%1.85M

↓68.16%

↑634.67%

Direct

myrealtrip.com

1.8M

30.98%557.99K

69.02%1.24M

↓8.07%

↑73.16%

Direct

hanatour.com

1.56M

26.88%420.44K

73.12%1.14M

↑3.32%

↓62.35%

Direct

visitkorea.or.kr

1.53M

35.95%550.27K

64.05%980.21K

↓20.42%

↓12.14%

Direct

booking.com

1.45M

43.76%635.12K

56.24%816.31K

↑13.63%

↑24.39%

Direct

kkday.com

1.1M

16.04%176.93K

83.96%926.17K

↓81.5%

↑1,082.2%

Direct

flightradar24.com

874.24K

15.69%137.2K

84.31%737.05K

↑11.81%

↑24.07%

Direct

flyasiana.com

791.25K

48.28%382.04K

51.72%409.21K

↓3.65%

↓28.7%

Direct

skyscanner.net

711.18K

7.28%51.76K

92.72%659.42K

↑8.98%

↓46.12%

Direct

hotels.com

607.4K

53.64%325.79K

46.36%281.61K

↓2.71%

↓72.24%

Direct

modetour.com

569.63K

21.24%120.97K

78.76%448.65K

↓46.44%

↓56.7%

Direct

lotteworld.com

517.31K

14.2%73.47K

85.8%443.84K

↓14.36%

↓20.9%

Direct

lotterentacar.net

435.63K

30.55%133.09K

69.45%302.53K

↓31.55%

↑27.16%

Direct

traveloka.com

407.65K

24.24%98.79K

75.76%308.85K

↑16.28%

↑237.35%

Direct

lazure-apartments.com

402.03K

14.31%57.52K

85.69%344.51K

↑102.73%

0%

Search

triple.guide

387.37K

50.32%194.92K

49.68%192.45K

↓20.61%

↓17.25%

Search

tripadvisor.com

263.38K

52.27%137.68K

47.73%125.7K

↓3.83%

↓50.22%

Search

getyourguide.com

250.25K

38.72%96.9K

61.28%153.35K

↑2.22%

↑11.42%

Direct

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Key Insights on Top Travel & Tourism Websites in South Korea on May 2026

As of May 2026, trip.com leads Travel & Tourism in South Korea with 8.7M monthly visits. Its audience skews mobile-first (43.65% desktop / 43.65% mobile), and traffic is down month over month -37.68% and up year over year 159.14%. agoda.com holds second with 6.34M visits and a mobile-leaning mix (29.38% desktop / 70.62% mobile), while klook.com ranks third with 2.39M visits.

Across the leaders, flugladen.de is the most mobile-first (99.37% of visits), whereas amadeus.com is the most desktop-reliant (87.82%). Momentum favors flugladen.de in the latest month (100,930.21%), while kkday.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 80 of the top 100 sites are direct-led, 19 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in South Korea